Effective Date: December 30th, 2025
Company: GroundUp Business Solutions, LLC dba The Business Blueprint
Website: deshaunwilliams.com

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Privacy Policy Overview

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GroundUp Business Solutions, LLC dba The Business Blueprint respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit deshaunwilliams.com, submit information through the website, book a service, communicate with us, or interact with website features.

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By using this website, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, you should not use the website, submit information, book services, or interact with website forms.

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This policy is written to describe our general privacy practices and should reflect the actual tools connected to this website, including website hosting, booking tools, payment processors, analytics tools, forms, email systems, and communication platforms.

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Information We Collect From You

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We may collect personal information that you voluntarily provide when you interact with this website. This may include your name, email address, phone number, business name, business stage, business details, service interests, appointment information, messages, form responses, payment-related information, and any other information you choose to provide.

This information may be collected when you complete a contact form, schedule a session, request information, submit an inquiry, complete intake-related questions, join an email list, download a resource, purchase a service, or communicate with us directly.

You are responsible for ensuring that any information you provide is accurate, complete, and current. If you submit information on behalf of a business or another person, you represent that you have authority to do so.

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Information Collected Automatically

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When you visit the website, certain technical information may be collected automatically through website hosting tools, cookies, analytics systems, server logs, and similar technologies.

This may include your IP address, browser type, device type, operating system, referring website, pages viewed, time spent on pages, links clicked, general location data, access times, and other usage information.

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This information is generally used to understand how visitors interact with the website, improve performance, monitor security, evaluate marketing effectiveness, and maintain website functionality.

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Cookies, Pixels, and Tracking Technologies

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This website may use cookies, pixels, analytics tools, and similar technologies. Cookies are small files placed on your device that allow the website or third-party tools to recognize your browser and collect certain information about your activity.

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These technologies may be used to improve website performance, remember preferences, understand visitor behavior, measure traffic, support marketing efforts, and analyze how users interact with the website.

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You may disable cookies through your browser settings. However, disabling cookies may affect certain website functions. Some third-party tools may also use their own tracking technologies, and those tools are governed by their own privacy policies.

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How We Use Your Information

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We use the information collected through this website for legitimate business purposes related to operating The Business Blueprint and providing services.

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This may include using your information to respond to inquiries, schedule appointments, prepare for sessions, provide services, process payments, deliver requested resources, communicate service updates, manage client relationships, improve website functionality, maintain business records, send relevant business communications, analyze website performance, protect against misuse, and comply with legal obligations.

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We do not use your information for purposes unrelated to the operation of The Business Blueprint unless you have given consent or the use is otherwise permitted by law.

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Email Communications

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If you provide your email address, we may use it to respond to your inquiry, confirm appointments, send service-related information, provide requested resources, follow up regarding your business needs, or send business-related communications if you have opted in.

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If you receive marketing or educational emails from us, you may unsubscribe by using the unsubscribe option provided in the email or by contacting us directly at info@deshaunwilliams.com.

We do not sell, rent, or lease email lists to third parties.

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Booking, Scheduling, and Service Information

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If you book a service through the website or a connected scheduling platform, we may collect and use information necessary to manage the appointment. This may include your name, contact information, selected service, appointment time, business details, and any answers submitted during the booking process.

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This information is used to prepare for the session, provide the service, manage scheduling, document communication, and maintain business records.

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If scheduling is handled through a third-party platform, that platform may also collect and process your information according to its own privacy policy.

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Payment Information

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Payments may be processed through third-party payment processors. The Business Blueprint does not intentionally store full credit card numbers or full payment account details directly on the website unless specifically enabled through a third-party provider.

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Payment processors may collect billing details, transaction information, and payment credentials necessary to complete your purchase. Their use of your information is governed by their own privacy policies and terms.

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We may retain limited payment-related records, such as transaction confirmation, service purchased, amount paid, payment status, and invoice-related information for business, tax, accounting, and recordkeeping purposes.

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How We Share Information

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We do not sell your personal information.

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We may share information with trusted third-party service providers when necessary to operate the business and provide services. These providers may include website hosting platforms, scheduling tools, payment processors, email service providers, analytics services, form providers, customer communication tools, and professional service providers.

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We may also disclose information if required to do so by law, court order, subpoena, legal process, government request, or when we believe disclosure is necessary to protect our rights, enforce agreements, prevent fraud, protect users, or maintain the security of the website.

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If the business is ever involved in a merger, sale, restructuring, transfer, or similar transaction, information may be transferred as part of that business transaction, subject to applicable law.

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Third-Party Websites and Services

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This website may contain links to third-party websites or use third-party services. Once you leave this website or interact with a third-party platform, this Privacy Policy no longer governs that activity.

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The Business Blueprint is not responsible for the privacy practices, security, policies, or content of third-party websites or services. You are responsible for reviewing their privacy policies before providing information to them.

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Data Security

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We take reasonable administrative, technical, and operational measures to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.

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However, no website, internet transmission, email communication, cloud platform, or electronic storage system can be guaranteed as completely secure. You understand that any information you submit electronically is provided at your own risk.

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You should not submit highly sensitive information through website forms or email unless specifically requested through a secure method.

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Data Retention
 

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including service delivery, communication, business operations, legal compliance, dispute resolution, tax obligations, accounting records, and administrative needs.

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The length of time we retain information may depend on the type of information, the reason it was collected, whether services were provided, whether legal obligations apply, and whether the information is needed for legitimate business records.

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When information is no longer needed, we may delete, anonymize, or securely archive it, subject to applicable law and operational requirements.

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Your Rights and Choices

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Depending on your location and applicable law, you may have rights related to your personal information. These may include the right to request access to the information we hold about you, request correction of inaccurate information, request deletion of certain information, opt out of marketing communications, or ask questions about how your information is used.

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To make a request, contact info@deshaunwilliams.com. We may need to verify your identity before responding to certain requests. We will respond in accordance with applicable law.

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Children’s Privacy

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This website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

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If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.

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International Users

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This website is operated from the United States. If you access the website from outside the United States, you understand that your information may be transferred to, stored in, or processed in the United States, where privacy laws may differ from those in your location.

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By using the website and submitting information, you consent to that transfer and processing where permitted by law.

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Changes to This Privacy Policy

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We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.

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Any updates will be posted on this page with a revised effective date. Your continued use of the website after changes are posted means you accept the updated Privacy Policy.

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Contact

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Questions about this Privacy Policy may be directed to:

GroundUp Business Solutions, LLC dba The Business Blueprint
Email: info@deshaunwilliams.com